The importance of a professionally designed logo
Your logo is more important today than it has been at any other time. Everything is moving online with instant recognition. People’s attention spans are getting shorter and shorter, so your logo needs to be unique and quick to identify.
In some online marketing opportunities like portal program marketing, the only unique identifier some allow is your logo. So if your client was only to see your logo, what first impression would it give? Would they click on it? Does it say you are a professional? Does it clarify who and what you are? Is it aesthetically pleasing, simple and easy to identify?
If the answer is no, don’t worry, it is not too late. Many companies are taking advantage of creating new logos for their company and product line. Look at the new Pepsi logo, KFC, and many other major brands. Times have changed– it is time to take a new approach to your look and feel, and your logo is the best place to start.