Archive | Marketing and Strategy
08
May

If you build it they might not come, and just because you have a shopping cart does not mean they will buy.

Shoppers need more today than ever before when it comes to an ecommerce site and experience. Today’s shoppers require something extra. They are not purchasing merely to fulfill mere necessities. They shop for the “joy” of it. They expect a rich shopping experience online. Every business, large or small must take a user centric approach [...]

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18
Apr

From 2012 to 2016…According to Forrester Research

I recently came across some awesome statistics by Forrester Research and had to share! According to Forrester Research… Online Shoppers   in the United States will spend $327 billion in 2016! That’s up 62% from $202 billion in 2011. E-Retail   will account for 9% of total retail sales in 2016. Growth in the number of online [...]

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09
Apr

Successful Integration of Social Media

Social media is the latest buzzword in the virtual world of Internet. Initially, it may have been associated with the young who used it to stay connected with friends. But, in a very short period of time, social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google + and YouTube have proven that they can [...]

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03
Apr

Product Video – It’s NOT Just For The Big Guys Anymore!

I wanted to do this as a follow up to a past post I did two weeks ago. I received many requests for more information so I wanted to get this to you ASAP! Videos are the greatest thing since sliced bread and I am excited that our readers want more information about this topic. [...]

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28
Mar

Which Social Networking Site Should Your Business Spend Most Time On?

Social Media is just one of those things, either you’re into it or you’re just not.  But as we have all seen from the recent Harlem Shake frenzy, social networks are critical for marketing and allow trends and conversation to spread rapidly across the masses. Now, this post is not going to focus on IF you [...]

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26
Mar

Marketing Through Text

Text marketing is being used by many companies; both large and small. Big names like Dunkin’ Donuts and McDonald’s have been using it very successfully. Essentially, text marketing involves sending short messages to customers that inform them about discounts and product updates. It is mainly done in two ways, the first includes bulk sending in [...]

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20
Mar

Is Video On My Site Important, And When Should I Or Shouldn’t I Use It?

Ever since website development started, most websites have depended on high-quality textual content to attract visitors. Even now, when the web development industry has made huge progress, nothing beats good old written words. However, there are additional elements that can be incorporated into websites these days, ensuring even greater traffic, and consequently, huge click counts. [...]

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28
Feb

Using Twitter “Lists” to Close Sales Leads

Many social networking sites have been introducing some awesome new features that make sealing the deal much easier for salespeople. Sites like Twitter have been reinventing old tools and presenting new ones that eliminate the ancient (and unfocussed) marketing pastime of cold calling. Yes, cold calling can indeed widen your client network, but it can [...]

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11
Sep

5 Ways to Get More “Likes”!

Yes, it is true. Your business really IS the coolest thing since sliced bread.  However, if you are not engaging your fans on your fan pages, then you are pretty much in an empty room talking to yourself. I have seen so many businesses with extraordinary resources on their websites, and many times they go [...]

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16
Aug

To post or not to post? That is the question.

Let’s face it…the way you present yourself on Social Media sites is a direct reflection of your business. With increased social networking buzz-everyone wants some action. Small businesses, large businesses, and even individual departments of a single company are creating their own social networking accounts to better interact and serve the needs of their customers. [...]

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