The Blog

08
May

If you build it they might not come, and just because you have a shopping cart does not mean they will buy.

Shoppers need more today than ever before when it comes to an ecommerce site and experience. Today’s shoppers require something extra. They are not purchasing merely to fulfill mere necessities. They shop for the “joy” of it. They expect a rich shopping experience online. Every business, large or small must take a user centric approach [...]

Continue Reading →
18
Apr

From 2012 to 2016…According to Forrester Research

I recently came across some awesome statistics by Forrester Research and had to share! According to Forrester Research… Online Shoppers   in the United States will spend $327 billion in 2016! That’s up 62% from $202 billion in 2011. E-Retail   will account for 9% of total retail sales in 2016. Growth in the number of online [...]

Continue Reading →
09
Apr

Successful Integration of Social Media

Social media is the latest buzzword in the virtual world of Internet. Initially, it may have been associated with the young who used it to stay connected with friends. But, in a very short period of time, social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google + and YouTube have proven that they can [...]

Continue Reading →
03
Apr

Product Video – It’s NOT Just For The Big Guys Anymore!

I wanted to do this as a follow up to a past post I did two weeks ago. I received many requests for more information so I wanted to get this to you ASAP! Videos are the greatest thing since sliced bread and I am excited that our readers want more information about this topic. [...]

Continue Reading →
28
Mar

Which Social Networking Site Should Your Business Spend Most Time On?

Social Media is just one of those things, either you’re into it or you’re just not.  But as we have all seen from the recent Harlem Shake frenzy, social networks are critical for marketing and allow trends and conversation to spread rapidly across the masses. Now, this post is not going to focus on IF you [...]

Continue Reading →
26
Mar

Marketing Through Text

Text marketing is being used by many companies; both large and small. Big names like Dunkin’ Donuts and McDonald’s have been using it very successfully. Essentially, text marketing involves sending short messages to customers that inform them about discounts and product updates. It is mainly done in two ways, the first includes bulk sending in [...]

Continue Reading →
20
Mar

Is Video On My Site Important, And When Should I Or Shouldn’t I Use It?

Ever since website development started, most websites have depended on high-quality textual content to attract visitors. Even now, when the web development industry has made huge progress, nothing beats good old written words. However, there are additional elements that can be incorporated into websites these days, ensuring even greater traffic, and consequently, huge click counts. [...]

Continue Reading →
28
Feb

Using Twitter “Lists” to Close Sales Leads

Many social networking sites have been introducing some awesome new features that make sealing the deal much easier for salespeople. Sites like Twitter have been reinventing old tools and presenting new ones that eliminate the ancient (and unfocussed) marketing pastime of cold calling. Yes, cold calling can indeed widen your client network, but it can [...]

Continue Reading →
26
Oct

eCommerce on WordPress? Yes, I said WordPress

Here at Turboecart my job includes training customers on their new web application and helping them make it through the set up and configuration of that website. Sometimes this can go very easily if the customer is technically minded and has some experience working with eCommerce software. Because their brains are already wired ‘the right way’ they can quickly [...]

Continue Reading →
09
Oct

Your eCommerce Tools – How Well Are You Utilizing Them?

Regardless of the eCommerce platform you are on, you have access to powerful functionality that can really help your business not only get more visibility, track what customers are doing, etc., but in the end sell more. Be honest with yourself here. You KNOW there is “stuff” your store does, but you do not want to take [...]

Continue Reading →