Archive by Author
18
Apr

From 2012 to 2016…According to Forrester Research

I recently came across some awesome statistics by Forrester Research and had to share! According to Forrester Research… Online Shoppers   in the United States will spend $327 billion in 2016! That’s up 62% from $202 billion in 2011. E-Retail   will account for 9% of total retail sales in 2016. Growth in the number of online [...]

Continue Reading →
09
Apr

Successful Integration of Social Media

Social media is the latest buzzword in the virtual world of Internet. Initially, it may have been associated with the young who used it to stay connected with friends. But, in a very short period of time, social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google + and YouTube have proven that they can [...]

Continue Reading →
03
Apr

Product Video – It’s NOT Just For The Big Guys Anymore!

I wanted to do this as a follow up to a past post I did two weeks ago. I received many requests for more information so I wanted to get this to you ASAP! Videos are the greatest thing since sliced bread and I am excited that our readers want more information about this topic. [...]

Continue Reading →
26
Mar

Marketing Through Text

Text marketing is being used by many companies; both large and small. Big names like Dunkin’ Donuts and McDonald’s have been using it very successfully. Essentially, text marketing involves sending short messages to customers that inform them about discounts and product updates. It is mainly done in two ways, the first includes bulk sending in [...]

Continue Reading →
20
Mar

Is Video On My Site Important, And When Should I Or Shouldn’t I Use It?

Ever since website development started, most websites have depended on high-quality textual content to attract visitors. Even now, when the web development industry has made huge progress, nothing beats good old written words. However, there are additional elements that can be incorporated into websites these days, ensuring even greater traffic, and consequently, huge click counts. [...]

Continue Reading →
27
Jul

Mobile Marketing Trends

Mobile marketing has long been viewed by marketers as a channel with tremendous potential. However it was not until recently that it started making its presence felt. There are many reasons for this sudden burst of energy. The explosion of smartphones and release of highly sophisticated and powerful mobile devices has put mobile marketing front [...]

Continue Reading →
04
Jul

Independence ….. Wow, what a great thing it is!

Happy Independence Day to all! As I sit here thinking about what independence means to us I realize that is exactly what open source platforms give to our clients…. INDEPENDENCE and the ability to be INDEPENDENT. The definition of the word independent: in·de·pend·ent adjective 1. not influenced or controlled by others in matters of opinion, [...]

Continue Reading →
30
May

Successful Tips for Business Blogs

Most of the prominent business organizations maintain blogs along with their websites. I am not talking about just the Fortune 500 companies. The internet levels the playing field to such a degree that the big guys and smaller entrepreneurs can compete head to head. But in order to compete, you need to get in the [...]

Continue Reading →
16
Feb

What is the Importance of Press Releases ?

A crucial requirement of a new business or an existing one which has launched a new product or service is passing on the information to potential customers. Businesses have at their disposal a variety of marketing strategies to achieve this. However, many businesses in this age of online marketing and state-of-the-art multimedia tools either underestimate, [...]

Continue Reading →
19
Jan

7 Reasons Why Everyone Needs a Great Website

The world is moving fast! Retailing and online marketing is moving faster and burning new paths. In the past we bought things that we believed our clients wanted to buy. We bought them, stored them, positioned them, repositioned them, cleared them out and started over.  We marketed by spending our money on direct mailers and [...]

Continue Reading →